The Programme
Rainmaking Expand: South Korea is a market entry programme for startups and SMEs looking to expand and de-risk entry into the South Korean market. We do this by collaboratively working with your company to strategically validate the best method for your business to enter into South Korea and support the execution by connecting and building commercial opportunities.
Companies in the programme will go through three phases, adapted to your specific needs, readiness and schedule. We do this because we understand that market expansion cannot be timeboxed and can vary between each company. In the programme, you and your team will work closely with an Expand Lead—who will guide your overall development and expansion— as well as a Partnerships Lead—who will connect you to our broader network in-market to generate strong business leads and support your expansion with the goal to achieve commercial success.
Applications for this programme are currently open.
Programme Timeline
The programme is cohortless with regular onboarding. We will be accepting companies like yours into the programme every month, allowing for flexible and dynamic approaches to the South Korean market, which is inline with both your company plans and with the opportunities discovered in-market.
Startups and SMEs who join this programme will go through three phases: Go-To-Market Review, Go-To-Market Execution and Post-Programme Support. The time spent in Phase 1 and Phase 2 will depend on your timeline, market readiness and identified opportunities. After connecting with various commercial leads and making progress towards commercial agreements in Phase 2, companies are able to access 18 months of post-programme support in Phase 3.

Phase 1
Go-To-Market Review: De-Risk Your Market Entry

This phase focuses on working with your company to identify a clear understanding of the market potential for your business in South Korea and validate your market entry.
The process for this is tailored for every company as we recognise that no two market entry strategies are the same.
Therefore we will adapt the process to your unique situation while also utilising our proven methodology to:
- Identify assumptions on the business model
- (re)Define the customer segments and the value proposition best suited to them
- Master a clear presentation for South Korea
This phase can take 1 – 2 months to complete.
Phase 2
Go-To-Market Execution: Validate Commercial Opportunities

This phase focuses on the execution of the Go-To-Market strategy. During this phase, we focus on connecting with key players within South Korea and developing relationships with potential partners.
You can expect us to collaborate and navigate introductions which can lead to commercial outcomes while also:
- Confirming and executing the expansion strategy
- Generating high value market counterpart introductions
- Creating high potential opportunities
- Achieving concrete commercial engagements
This phase can take 2 – 6 months to complete.
Phase 3
Post-Programme Support: Commercial Engagement Development

After completing Phase 1 and 2, your company will move into Phase 3 which focuses on post-programme support. Phase 3 consists of regular check-ins and ad-hoc business introductions when we identify new potential leads in relation to your business needs.
In order to maximise your success in South Korea, this post-programme support is tailored to your needs and requirements.
This phase is available for 18 months after the completion of Phase 2.
Selection Process

Application
This programme is cohortless, and has regular onboarding. Applications are open throughout the year, allowing startups and SME’s to apply and join the programme at the timing that best suites you.
If you are interested in joining, or considering market expansion please register your interest below to meet our team and discuss your expansion.
Interview
If your application passes the initial stages, you’ll be invited to an online call for further review. This is an opportunity for you to learn more about the programme, and for us to better understand how we might support your expansion goals.
Internal Review
Upon completing the interview, our team internally reviews your company and your expansion plans for Seoul and South Korea.
Agreement Review
Upon a successful selection for the programme, we work with you to decide the best timing for your entry into the market and enter the agreement process review to align expectations and outcomes for the programme.
Why South Korea?

Welcomes International Startups
South Korea welcomes high potential startups like yours through initiatives like the K-startup Grand Challenge and established Free Economic Zones (FEZs).
Global Innovation Hub
South Korea has produced 17 unicorns and has topped the Bloomberg Innovation Index for seven of the nine years that it has been published.
Strong Government Support
The government plays an active role in promoting and nurturing the local startup ecosystem and boasts some of the world’s most generous grant funding programmes for entrepreneurs.
Growing Despite COVID-19
South Korea’s 4% growth rate in 2021 is expected to remain robust through 2022 and 2023. Under the Korean New Deal, the government is investing $133bn to accelerate the transition towards a digital and green economy.
Major Trend & Tech Testbed
Consumer trend-sensitivity and strong purchasing power makes South Korea an ideal market for global brands wanting to test and refine new products and technology, giving rise to the idea that where the “Korean-wave” goes, the rest of the world follows.
Proximity to Key Asian Markets
Located in the centre of Northeast Asia, South Korea acts as a launchpad for accessing 2 billion tech-savvy potential customers.
Read Related Articles:
For Singaporean Startups & SMEs: Costs Supported by Enterprise Singapore
GIA × Rainmaking Expand: South Korea is a programme supported by Enterprise Singapore as an official partner of the Global Innovation Alliance (GIA).
Singapore-based legal entities can benefit from financial support when joining this programme. If selected for the programme, the majority of participation costs will be subsidised by Enterprise Singapore for Singapore-based legal entities. A small, remaining participation fee will be paid by participating companies.
Programme Cost (After Enterprise Singapore’s Subsidy): S$ 8,736 per Company.
Testimonials
BeLive Technology
BeLive joined the South Korea programme in order to accelerate their entry into the market and build key connections in South Korea. Previous outreach had not been as successful, but by working with the Rainmaking Expand team during the programme, they were able to build a strong list of connections as well as engage with key leads which will enable their next steps in the market.
Rainmaking has been crucial to BeLive establishing business relationships with some of the largest technology and retail companies in South Korea. Thomas, Isabelle and Meghan have been incredibly supportive as our advisors as they provided unique insights into the South Korean market and helped us navigate business and cultural blockers. We are deep in discussions with more than half of the business connections that were established with Rainmaking, and would highly recommend the programme to startups at any stage.
— BeLive Technology
Smart Tradzt
Smart Tradzt joined the South Korea programme in order to get a better understanding of the South Korean market and what it will take for Smart Tradzt to succeed. Through the programme, the Rainmaking Expand team was able to hone in on and refine the value proposition and messaging for the South Korean market, and were able to connect Smart Tradzt to the key players within their industry.
The Rainmaking Expand programme has provided us with a better understanding of what it takes to enter the South Korean market. Various approaches were explored to gain access to relevant stakeholders in target client organisations. We were able to determine what worked and what didn’t. Overall the programme laid the foundation in our journey to expand to South Korea.
— Chee Kong Chung, Managing Director, Smart Tradzt
Powered By

Rainmaking is one the world’s most prolific corporate innovation and new venture building studios. We are a global team of over 200 that creates, accelerates, and scales new businesses with the world’s leading corporations and entrepreneurs across 13 offices on 4 continents.

Since 2010, we have run our programmes under the Startupbootcamp (SBC) brand. We are now a global family of 20+ programmes running +90 cycles in partnership with 200+ industry partners across various sectors.

The Global Innovation Alliance (GIA) is a network of Singapore and overseas partners in major innovation hubs and key markets, with a focus on technology and innovation.
Through curated programmes run by appointed GIA partners, the network opens new doors for Singapore entrepreneurs to explore internationalisation and global innovation opportunities, and conversely, for international companies to partner Singapore forms and/or scale into the region.

GIA × Rainmaking Expand: South Korea has been launched with the support of Enterprise Singapore (EnterpriseSG), as one of the programmes under the Global Innovation Alliance (GIA). GIA is a joint initiative between EnterpriseSG and the Singapore Economic Development Board (EDB) which aims to connect Singaporean startups & SMEs to major innovation hubs around the world, so as to support their overseas expansion plans.
Ecosystem Partners
HubSpot is the All-in-One CRM That Scales as Your Startup Grows. Save 30%-90% on all the tools you need to increase leads, accelerate sales, and streamline your customer service.
GitHub helps startups plan, track, collaborate, build, test, and deploy software with a holistic and secure platform that scales with them. As part of GitHub for Startups, eligible startups receive up to 20 seats of GitHub Enterprise free for one year and 50% off in year two. Additionally, startups get access to GitHub experts for office hours, live demos, and technical best practise sharing.
Kuubiik is a global company that provides shared services, starting from 10 hours to full-time outsourcing/offshoring for all business functions.
Its global team offers marketing, design, IT, admin, and more. They work with businesses of all sizes and are trusted by global brands such as Google, TikTok, the United Nations, Shopify, HP, TELUS, MyRepublic and SGS, among others. Kuubiik provides agency-level quality control and flexible contracts that are cost-effective.
Deel is a US based unicorn startup serving more than 10,000 businesses worldwide, enabling companies to hire anyone, anywhere in a legally compliant way by providing a SaaS platform that lets you auto-generate contractor/employment agreements compliant with local labour laws in 150+ countries within a few minutes and pay all your overseas team members in multiple countries and currencies with just a few clicks.
Scalerr is a Consulting firm offering Recruitment & Strategic Advisory services for Tech companies looking to scale in APAC. Our USP is that we help our clients to test & validate product market fit in new regions, we help connect our clients with resellers/customers/VC’s to accelerate their growth, and are experts in hiring teams for tech companies launching in new regions.
Aspire powers over 10,000 companies across South East Asia, helping them save time and money with multi-currency business accounts and cards, FX, expense management, payable management, and receivable management solutions – all in one account. Enjoy unlimited 1% cashback on eligible spends on our corporate cards and up to 3x cheaper FX rates compared to traditional banks.
Apply Now
Applications to this programme are open on a rolling basis. Apply now to start your market expansion journey!