Are you ready for market expansion?

Do a self assessment with our Market Expansion Readiness quiz to evaluate what your next steps should be.

Unsure if you're ready to take the market expansion leap? Look no further!

Our quiz offers you a chance to self-evaluate your market expansion readiness. Don't worry, we understand the uncertainties and challenges that come with expanding globally. That's why we've designed this quiz to guide you and provide reassurance on whether you're prepared for this exciting journey.

Take the quiz now to gain insights into your readiness and discover how our services can support you in achieving your international expansion goals. We're here to help you every step of the way!

Not ready yet?

Phase 1

Go-To-Market Review: De-Risk Your Market Entry

This phase focuses on working with your company to identify a clear understanding of the market potential for your business in the United Kingdom and validate your market entry.

The process for this is tailored for every company as we recognise that no two market entry strategies are the same.

Therefore we will adapt the process to your unique situation while also utilising our proven methodology to:

  • Identify assumptions on the business model
  • (re)Define the customer segments and the value proposition best suited to them
  • Master a clear presentation for the United Kingdom

This phase can take 1 – 2 months to complete.

Phase 2

Go-To-Market Execution: Validate Commercial Opportunities

This phase focuses on the execution of the Go-To-Market strategy. During this phase, we focus on connecting with key players within the United Kingdom and developing relationships with potential partners.

You can expect us to collaborate and navigate introductions which can lead to commercial outcomes while aslo:

  • Confirming and executing the expansion strategy
  • Generating high value market counterpart introductions
  • Creating high potential opportunities
  • Achieving concrete commercial engagements

This phase can take 2 – 6 months to complete.

Phase 3

Post-Programme Support: Commercial Engagement Development

After completing Phase 1 and 2, your company will move into Phase 3 which focuses on post-programme support. Phase 3 consists of regular check-ins and ad-hoc business introductions when we identify new potential leads in relation to your business needs.


In order to maximise your success in the UK, this post-programme support is tailored to your needs and requirements.


This phase is available for 18 months after the completion of Phase 2.

Selection Process


This programme is cohortless, and has regular onboarding. Applications are open throughout the year, allowing startups and SME’s to apply and join the programme at the timing that best suites you.


If you are interested in joining, or considering market expansion please register your interest below to meet our team and discuss your expansion.


If your application passes the initial stages, you’ll be invited to an online call for further review. This is an opportunity for you to learn more about the programme, and for us to better understand how we might support your expansion goals.


Internal Review

Upon completing the interview, our team internally reviews your company and your expansion plans for London and the UK.


Agreement Review

Upon a successful selection for the programme, we work with you to decide the best timing for your entry into the market and enter the agreement process review to align expectations and outcomes for the programme.

Why United Kingdom?

Strong Infrastructure & Dynamic Entrepreneur Community

The UK — and London in particular — boasts a dynamic entrepreneurial community, supportive policy environment and strong infrastructure created by the UK government. Startups and SMEs are able to take advantage and benefit from robust networks, favourable policy incentives and regular opportunities to meet and cooperate with other ecosystem stakeholders.


A Stepping Stone to Europe with a Large Customer Base

As the VC and unicorn capital of Europe, the UK market is the ideal stepping stone for companies that wish to take advantage of opportunities in Europe as well as the UK’s world class capital markets and professional services. In addition to the UK’s large consumer base, companies are able to easily reach the broader European market of over 500 million customers.


Easy to Establish in the UK

Companies can easily establish in the UK, with very few hurdles to clear. Starting or registering a business is easy and is not subject to any visa or residency requirements. Furthermore, the UK makes running a business relatively simple in comparison to other European countries and boasts a diverse and highly educated workforce.

Leading Market in Europe for Funding & Investments

The UK is the leading market in Europe for Venture Capital, and leads in terms of volume of funding provided to startups, with total funding exceeding $19.6 billion in 2022. A variety of UK government policies that incentivise VC investing makes investors eager to explore opportunities to fund companies in the UK.


Opportunities in Multiple Industries

The UK is home to a variety of different industries and constant infrastructure improvements create new opportunities for companies on a regular basis. Almost every sector has clear opportunities, but startups in energy, transportation, waste management, financial services, tourism and telecommunications can benefit from recent growth and a need for improvements.


Variety of Grants, Incentives and Schemes to Support and Grow Businesses

The UK government has established a variety of benefits for companies to utilise in the market, and has created dedicated Enterprise Zones which provide extra support around business expansion and investment. Companies can access incentives and grants related to their industry to subsidise their investments and can also benefit from tax relief.

Ecosystem Partners

Deel is a US based unicorn startup serving more than 10,000 businesses worldwide, enabling companies to hire anyone, anywhere in a legally compliant way by providing a SaaS platform that lets you auto-generate contractor/employment agreements compliant with local labour laws in 150+ countries within a few minutes and pay all your overseas team members in multiple countries and  currencies with just a few clicks.

Scalerr is a Consulting firm offering Recruitment & Strategic Advisory services for Tech companies looking to scale in APAC. Our USP is that we help our clients to test & validate product market fit in new regions, we help connect our clients with resellers/customers/VC’s to accelerate their growth, and are experts in hiring teams for tech companies launching in new regions.


Apply Now

Applications to this programme are open on a rolling basis. If you are interested in joining this programme, please apply using the form below.

If you would like to talk to a team member to understand more about the programme, please book a call here.

If you are having trouble viewing the form, please access it here.

Find out how partnering with us can help you achieve tangible business results.